CREATIVELY FUELED, STRATEGICALLY FOCUSED

I’m a cross-functional creative, strategist, and brand storyteller crafting high-impact social campaigns, platform-native content, and talent-driven activations. At Bose, I manage global social channels and develop content with our talent partners, spanning from pro-athletes to K-Pop stars to editorial partners. I specialize in building integrated brand driving social launch plans and content development with experience across premium audio, music, sport, fashion, and luxury markets.

Excelling in dynamic, fast-paced environments, I've worked across multiple roles bringing new-to-world products and brand-driving programs to market. I've contributed to brand's transformation through culturally resonant storytelling and integrated campaign execution with activations such as #LISAxBOSE. As the brand's largest product collaboration program to date, this two-week long content blitz garnered over 80M+ organic views, a 65K+ follower increase, and record-breaking engagement.

As a former competitive figure skater, I bring the precision of an athlete and the curiosity of a lifelong creative to every project. Currently pursuing my MBA in Marketing at Bentley University McCallum Graduate School of Business, I continue to sharpen my business acumen and leadership to complement my creative instincts.

Let’s Connect here, or on LinkedIn.